Project: Product Design
Date: Spring 2025
Timeframe: 4 Weeks
Disciplines: Prototyping, CAD Modeling, Rendering
Team: Collaborative
Brief
Hasbro has acquired the Automoblox franchise and aims to elevate the brand by integrating popular licensed properties. The goal is the develop a strategic expansion model similar to Lego's licensed sets, ensuring that Automoblox retains it's unique brand identity while incorporating thematic elements from high-profile intellectual properties.
Design
Make a new line of Auotomoblox under the army license that are cohesive and work together into interchangeable parts.
Ideation
Ideation begins looking for the vehicle that would best represent the license we were given and that fits our design guidlines:
